About the Project
Developed an innovative AR scavenger hunt within the Foot Locker iOS app, featuring geo-targeted clues leading to exclusive sneakers and products. The experience transformed traditional sneaker drops into an engaging, location-based adventure that combined gaming elements with retail.
Key Features
- Geo-targeted AR clues throughout cities
- Interactive 3D AR installations
- Real-time location tracking and validation
- Exclusive product access for successful hunters
- Push notification system for hunt launches
- Integration with existing Foot Locker app
Development Process & Involvement
AR Experience Development
- Core Development:
- Integrated AR functionality into existing Foot Locker app
- Developed 3D AR installations inspired by basketball culture
- Created geo-fencing and location validation system
- Technical Implementation:
- Built Unity-based AR experience
- Integrated with native iOS and Android platforms
- Developed secure product access system
Campaign Success
- Launch Results:
- Hundreds of participants in the inaugural hunt
- Limited edition sneakers sold out in under 2 hours
- 169 million campaign impressions
- 173 influencer engagements
- User Engagement:
- Created gamified shopping experience
- Increased app engagement and downloads
- Enhanced brand interaction through AR
Technical Achievements
- Innovation:
- Pioneered AR-based retail experiences
- Developed novel approach to product launches
- Created engaging location-based gaming mechanics
- Performance:
- Optimized AR rendering for various devices
- Ensured smooth location tracking and validation
- Maintained app performance with AR features